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Research papers

"Below-the-line" and "sponsoring"

In this paper some basic comments are made about a subject - below the line - which normally leads to Babylonian situations. In the first chapter we will deal with a description of the fields of below the line. In the second chapter we will talk...

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Author: Willem G. Gussekloo
November 6, 1985
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Citation

Gussekloo, W. G. (1985a, November 06). "Below-the-line" and "sponsoring". ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/-below-the-line-and-sponsoring-


Research papers

Marketing of animal feed

In this paper we intend to discuss not only the problems of communicating with farmers from the point of view of suppliers to this industry, but also the problems of communication with farmers as met by the marketing researcher. In the spring of...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Authors: Willem G. Gussekloo, W. Knapper
May 1, 1968
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Citation

Gussekloo and Knapper (1968a, May 01). Marketing of animal feed. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-of-animal-feed